2/26/2010
Press Credential Request

TEMECULA VALLEY

BALLOON AND WINE

FESTIVAL

(downloadable format for credentials and all press releases at www.temeculacalifornia.com/Temecula_Valley_Balloon__Wine/temecula_valley_balloon__wine.html)

JUNE 4-6, 2010

REQUEST FOR CREDENTIALS:

NAME:                                                                                                                                     

PUBLICATION, STATION OR MEDIA REPRESENTING:                                                  

PHYSICAL ADDRESS OF MEDIA:                                                                                                                          

HAVE YOU BEEN ASSIGNED TO COVER THIS EVENT?                                                           

ASSIGNMENT EDITOR & PHONE #:                                                                                         

ANTICIPATED DATE FOR AIRING/PUBLICATION:                                                                      

WEBSITE: www.myvalleynews.com

Have you covered the Festival in the past for this media?                                                          

If print, please send sample of your work to:

Melody's Ad Works, Inc.

21705 Como Street

Wildomar, CA 92595

If broadcast, please tell airing dates of coverage:

 Send form to: melody@temeculacalifornia.com.

Due to the high volume of requests, we can only distribute press credentials to assigned journalists. Journalists who have covered the 2007 Festival with advance stories will be sent complimentary passes.

Temecula Valley Balloon And Wine Festival 2010 Media Policy:

Due to the abundance of websites and blogs, the Temecula ValleY Balloon and Wine Festival has established the following criteria for

consideration of advertising, media sponsorships and media passes:

1. Online media must be part of a major portal (ie MSN.com, Yahoo, AOL's digital city) or major search engine such as

Google, Alta Vista, or Ask, or be able to prove a minimum subscription base to blog of  2,000 or more, 20,000 unique visitors per month.

2. Be a successful Online community such as Youtube and Myspace capable of item # 4.

3. Be a corporate website for a major media (ie newspaper, magazine, radio or television).

4. Can demonstrate itself to be as effective as any of the media in item one (1) through: Click through ratios, Conversions,

downloads, members, and number of unique visitors per month.

5. Have an aggressive advertising campaign using other media than email, SPAM, or internet pay per click advertising.

6. NOT engage in the practice of SPAM, nor utilize unauthorized email lists.