Press Credentials Policy
Temecula Valley Balloon And Wine Festival 2011 Media Policy:
Due to the abundance of websites and blogs, the Temecula ValleY Balloon and Wine Festival has established the following criteria for consideration of advertising, media sponsorships and media passes:
1. Online media must be part of a major portal (ie MSN.com, Yahoo, AOL's digital city) or major search engine such as Google, Alta Vista, or Ask, or be able to prove a minimum subscription base to blog of 2,000 or more, 20,000 unique visitors per month.
2. Be a successful Online community such as Youtube and Myspace capable of item # 4.
3. Be a corporate website for a major media (ie newspaper, magazine, radio or television).
4. Can demonstrate itself to be as effective as any of the media in item one (1) through: Click through ratios, Conversions, downloads, members, and number of unique visitors per month.
5. Have an aggressive advertising campaign using other media than email, SPAM, or internet pay per click advertising.
6. NOT engage in the practice of SPAM, nor utilize unauthorized email lists.
7. Be in business for 24 months or longer.
8. Print media must have produced three current consecutive publications.
9. Broadcast media must have a valid series, show or news broadcast.
